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Our Staff


Dr. Chris Cueto, Chiropractic Sports Physician

Dr. Cueto graduated from New York Chiropractic College with a Doctorate degree in Chiropractic in 2008 earning top honors in Diagnostic Imaging, Adjusting Technique for the Spine and Extremities, Service, Education as well as the Student of the Year in 2007.  Dr. Cueto Specifically practices the Gonstead System of Chiropractic adjusting to address any spinal and extremity dysfunctions as well as the FAKTR and ConnecTX Therapy techniques to address soft tissue and muscular conditions.  He also specializes in specific Corrective and Rehabilitative Exercises.  He received his Board Certification as a Chiropractic Sports Physician from the American Board of Chiropractic Sports Physicians in 2011 that specializes in treating athletes and sports injuries.


Dr. Scott Mark, Chiropractor

Scott A. Mark received his Doctor of Chiropractic degree from Life University and his bachelor’s degree in Business Finance from the University of Maryland. Dr. Mark has owned and operated six successful clinics in the tri-state area, regularly consults for other doctors and lectures to the medical community and private citizens on the benefits of chiropractic and rehabilitative care.

Dr. Mark specializes in several chiropractic techniques that are geared to reduce pain and promote function. As an avid runner, he has competed in numerous marathons and not only has the clinical skills but the experience to understand the stress we put on our bodies.




Dr. Jason Feinstein, Chiropractor

Jason M. Feinstein received his Doctor of Chiropractic degree from New York Chiropractic College, graduating with honors. He then joined Prescriptive Health Associates, where he quickly rose from Associate to Director of Chiropractic. Dr. Feinstein draws from his own personal experience with lower back pain to connect with his patients, understand their needs and help them feel at ease with treatments. Dr. J, as his patients refer to him, gets to know his patients individually and takes great pride in ensuring they have positive experiences and results with each and every office visit.

Dr. Feinstein is a pain management specialist, certified in Cox Flexion Distraction and is licensed in the states of NY and CT. His unique approach and expertise has garnered him the patronage of many high profile clients, celebrities and professional athletes. He also works closely with MLS and MLB and has extensive knowledge of sports related injuries. A recognized leader in his profession, Dr. Feinstein regularly instructs other doctors on integrated pain management approaches and serves as a mentor to new graduates in the chiropractic field.


Marites Ganancial, Office Manager/Fitness Coordinator

Marites “Tess” is responsible for the day-to-day operation and management of the office. Her responsibilities are wide and varied but her highest priority is to ensure that the patients receive the highest quality of care. She will ensure to meet with you and explain in detail about billing and insurance. Tess has extensive experience in the medical field. She is trained as a medical and chiropractic assistant to perform initial consultations, vital signs and some physiotherapy applications.  She received her BA in Family and Consumer Science with a Concentration on Food and Nutrition from Queens College, 2012. She is also a Certified Personal Trainer and a member of the Aerobic and Fitness Association of America (AFAA).

Outside of work, she is a Licensed Zumba Instructor and a Pound Pro. She is currently studying to become a Corrective Exercise Specialist.

Please feel free to contact Tess anytime!

To find out more about Tess, visit:

Outside of work, she is a Licensed Zumba Instructor and a Pound Pro. She is currently studying to become a Corrective Exercise Specialist.


Ariel Portalatin, Office Manager

Ariel is one of the receptionists at Herald Square Chiropractic and Sports involved in greeting patients, making schedules, following up with patients, and greeting then with a smile. Using her skills from ushering to event planning and networking for clients, she communicates and forms bonds with as many people as possible. She likes helping others, and is happy when they feel better after getting treated.

Aside from this, Ariel also likes sewing, enjoying nature and outdoor activities such as hiking and dragon boating, and loves geeking out. 




Dr. Jaissy Sekhon, Chiropractor 

Dr. Jaissy Sekhon is an alumni of the Northeast College of Health Sciences, where he received his Doctoral Degree in Chiropractic Medicine. He attended Nazareth College, where he received his Bachelor's Degree in Biology, Chemistry, and Toxicology. He attained athletic training experience for 4 years at Nazareth College of Rochester where he helped different sports athletes with various sports injuries.
He received his clinical education and internship at the Levittown Health Center in Long Island, New York.

Dr. Jaissy is passionate about rehabilitation and corrective exercise for musculoskeletal injuries. This interest has inspired him to become certified in NIMMO (Manual Trigger Point Therapy) and ConnectX (Instrument Assisted Soft Tissue Mobilization) techniques. These techniques aim to treat the soft tissue with the intent of improving mobility and functionality for his patients.

Dr. Jaissy is New York State Board certified. He treats his patients with the outmost respect and compassion. He has a reputation for understanding his patient’s needs and giving them the attention and care that they need.







Welcome to

Herald Square Chiropractic and Sport

Herald Square Chiropractic and Sport is Midtown Manhattan's premier general and family chiropractic center. Patients in and around New York City come to Herald Square Chiropractic and Sport for comprehensive care of sports injuries, corrective exercises, massage therapy, chiropractic care, ergonomic recommendations, joint and knee pain treatment, and for rehab from injury. The board-certified physicians are compassionate, thorough, and caring.

Patients of the center experience comprehensive chiropractic care from board certified physicians. Their muscle and soft tissue therapy go beyond alignment of joints to solve problems within the muscle fibers themselves such as myofascial adhesions - knots where muscles and skin bunch up also called trigger points. 

Services begin with examination and evaluation to determine the cause of primary complaints. Other services include corrective rehabilitation and exercise which focus on posture, strengthening and muscle building. Their medical-grade massage therapy is perfect for sports injury recovery. Medical massage is another very effective option which is part of treatment programs at the practice. The physical therapists and physicians work together to provide each patient with the care and treatment they need to feel their best.

By correcting posture and strengthening muscles, patients who visit Herald Square Chiropractic and Sport can increase their flexibility and improve their overall health. This can help patients who visit the office avoid re-injuring themselves and also stay pain-free. Preventative and proactive health care are prime principals at Herald Square Chiropractic and Sports.  The goal here is always recovery, pain control, and prevention.

The practice welcomes all new patients and can work with various insurance providers and financial situations.

Herald Square on Social Media

Our Affiliations

Accepted Insurances

Listed are the major insurance providers we accept. For more information regarding specific plans, please call our office.

Blue Cross Blue Shield
Oxford (UnitedHealthcare)

Words from our patients

  • facebook

    "Best care I could ask for! My wife, my sons, my in~laws, parents... heck, my whole extended family has been treated and living much healthier and happier for it!"

    James M.
  • Google+

    "The staff is beyond friendly, and you feel as if you are part of the Herald Square Chiropractic family from the moment you walk into the door."

    William K.
  • Yelp

    "Acute knowledge, amazing staff, highly recommended...I've been to 5+ chiropractors over the past 4 years and Dr. Cueto is by far-and-away the best I've worked with."

    Dan R.
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Herald Square Chiropractic and Sport
45 West 34th Street
Suite 1201
New York, NY 10001