Diversified Technique

Diversified Technique is the most commonly used form of adjustment. Doctors of Chiropractic study and perfect this technique during his/her 4-year doctoral program in chiropractic school. Diversified Technique uses a variety of safe and effective adjusting procedures such as flexion/distraction, manual adjusting and instrument guided adjusting such as an Activator to address spinal dysfunctions. Our clinicians practice specific Diversified adjusting in order to address the primary cause of the problem and it involves a high velocity but low force thrusting motion in order to allow proper motion of the joints and to help alleviate pain.

Herald Square Chiropractic and Sport

Chiropractor located in Midtown, New York, NY

Herald Square Chiropractic and Sport is Midtown Manhattan's premier general and family chiropractic center. Patients in and around New York City come to Herald Square Chiropractic and Sport for comprehensive care of sports injuries, corrective exercises, massage therapy, chiropractic care, ergonomic recommendations, joint and knee pain treatment, and for rehab from injury. The board-certified physicians are compassionate, thorough, and caring.

Patients of the center experience comprehensive chiropractic care from board certified physicians. Their muscle and soft tissue therapy go beyond alignment of joints to solve problems within the muscle fibers themselves such as myofascial adhesions - knots where muscles and skin bunch up also called trigger points. 

Services begin with examination and evaluation to determine the cause of primary complaints. Other services include corrective rehabilitation and exercise which focus on posture, strengthening and muscle building. Their medical-grade massage therapy is perfect for sports injury recovery. Medical massage is another very effective option which is part of treatment programs at the practice. The physical therapists and physicians work together to provide each patient with the care and treatment they need to feel their best.

By correcting posture and strengthening muscles, patients who visit Herald Square Chiropractic and Sport can increase their flexibility and improve their overall health. This can help patients who visit the office avoid re-injuring themselves and also stay pain-free. Preventative and proactive health care are prime principals at Herald Square Chiropractic and Sports.  The goal here is always recovery, pain control, and prevention.

The practice welcomes all new patients and can work with various insurance providers and financial situations.

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Our Affiliations

Accepted Insurances

Listed are the major insurance providers we accept. For more information regarding specific plans, please call our office.

Aetna
Blue Cross Blue Shield
Cigna
Oxford (UnitedHealthcare)
UnitedHealthcare
Testimonials

Words from our patients

  • facebook

    "Best care I could ask for! My wife, my sons, my in~laws, parents... heck, my whole extended family has been treated and living much healthier and happier for it!"

    James M.
  • Google+

    "The staff is beyond friendly, and you feel as if you are part of the Herald Square Chiropractic family from the moment you walk into the door."

    William K.
  • Yelp

    "Acute knowledge, amazing staff, highly recommended...I've been to 5+ chiropractors over the past 4 years and Dr. Cueto is by far-and-away the best I've worked with."

    Dan R.
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Hours

Herald Square Chiropractic and Sport
45 West 34th Street
Suite 1201
New York, NY 10001