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Wellness Partners


Sonali Lal

Sonali Lal strives to treat minor injuries and chronic conditions such as: orthopedic ailments, spine, back and joint problems, nerve injuries, sports injuries, and arthritis. 

She provides compassionate care with a personalized, comprehensive, and holistic approach, alleviating pain with physical therapy, medication, and non-surgical rehabilitation. Using the practice of Physiatry, a medical specialty that focuses on the recovery from musculoskeletal injuries, Dr. Lal restores function, promotes healing, and alleviates her patients' pain. 




Natalie Francis

Natalie Francis received her M.S. in Acupuncture from the Swedish Institute (New York City) in 2008, where she focused on the classical style of acupuncture by Dr. Jeffrey Yuen, a Daoist monk and Master of Chinese medicine Qi Gong. Natalie's acupuncture experience includes nine years of private practice combined with three years of hospital work in pain management and post- operative rehabilitation.  She mainly works with athletes and people passionate about personal fitness; her strength lies in healing sports injuries. Natalie also helps those in demanding professions who use acupuncture to relax, stay healthy and perform at their best. Natalie's primary belief is treating the whole person – body, mind, and spirit.



John J. Brummer, Podiatrist

Dr. Brummer received his Bachelor of Science degree in Biological Sciences from the State University of New York at Stony Brook. He then completed his Doctorate of Podiatric Medicine at the New York College of Podiatric Medicine. Dr. Brummer continued his training in residency for the next four years. His first year was spent at Wyckoff Heights Medical Center, an affiliate of Weill Medical College at Cornell University, specializing in primary podiatric medicine. He then completed a three-year surgical residency specializing in foot and reconstructive rearfoot and ankle surgery at the Mount Sinai Medical Center in New York City. Dr. Brummer continues to perform surgery as a clinical instructor at the Mount Sinai Medical Center. He also has surgical privileges at the Lenox Hill Hospital, Midtown Surgery Center, and 5th Avenue Surgery Center. Dr. Brummer is a board-certified foot surgeon by the American Board of Podiatric Surgery and is a Fellow of the American College of Foot and Ankle Surgeons and a member in good standing with the American Podiatric Medical Association. He has also been an active member of the New York State Podiatric Medical Association, where he is the incoming President of the New York Division of the New York State Podiatric Medical Association. Dr. Brummer is the former team doctor for two semi pro basketball teams, the Brooklyn Kings of the United States Basketball League, and the Harlem Strong Dogs of the American Basketball Association. He continues to treat competitive athletes specializing in sports medicine and podiatric surgery. Dr Brummer also specializes in Dance medicine, treating dancers of all varieties.



Welcome to

Herald Square Chiropractic and Sport

Herald Square Chiropractic and Sport is Midtown Manhattan's premier general and family chiropractic center. Patients in and around New York City come to Herald Square Chiropractic and Sport for comprehensive care of sports injuries, corrective exercises, massage therapy, chiropractic care, ergonomic recommendations, joint and knee pain treatment, and for rehab from injury. The board-certified physicians are compassionate, thorough, and caring.

Patients of the center experience comprehensive chiropractic care from board certified physicians. Their muscle and soft tissue therapy go beyond alignment of joints to solve problems within the muscle fibers themselves such as myofascial adhesions - knots where muscles and skin bunch up also called trigger points. 

Services begin with examination and evaluation to determine the cause of primary complaints. Other services include corrective rehabilitation and exercise which focus on posture, strengthening and muscle building. Their medical-grade massage therapy is perfect for sports injury recovery. Medical massage is another very effective option which is part of treatment programs at the practice. The physical therapists and physicians work together to provide each patient with the care and treatment they need to feel their best.

By correcting posture and strengthening muscles, patients who visit Herald Square Chiropractic and Sport can increase their flexibility and improve their overall health. This can help patients who visit the office avoid re-injuring themselves and also stay pain-free. Preventative and proactive health care are prime principals at Herald Square Chiropractic and Sports.  The goal here is always recovery, pain control, and prevention.

The practice welcomes all new patients and can work with various insurance providers and financial situations.

Herald Square on Social Media

Accepted Insurances

Listed are the major insurance providers we accept. For more information regarding specific plans, please call our office.

Blue Cross Blue Shield
Oxford (UnitedHealthcare)

Words from our patients

  • facebook

    "Best care I could ask for! My wife, my sons, my in~laws, parents... heck, my whole extended family has been treated and living much healthier and happier for it!"

    James M.
  • Google+

    "The staff is beyond friendly, and you feel as if you are part of the Herald Square Chiropractic family from the moment you walk into the door."

    William K.
  • Yelp

    "Acute knowledge, amazing staff, highly recommended...I've been to 5+ chiropractors over the past 4 years and Dr. Cueto is by far-and-away the best I've worked with."

    Dan R.
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Herald Square Chiropractic and Sport
45 West 34th Street
Suite 1201
New York, NY 10001