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FAKTR Approach


FAKTR, pronounced “factor,” is a revolutionary way to treat soft tissue problems. FAKTR or FAKTR-PM stands for Functional And Kinetic Treatment with Rehabilitation, Provocation and Motion is effective for many conditions, ranging from headaches, back pain, shoulder problems, pain in the elbows, feet, just to name a few.  Dr. Tom Hyde and Dr. Greg Doerr developed this soft tissue method with a combination of over 20 years clinical experience using Instrument Assisted Soft Tissue Mobilization.   This concept or method was developed to speed the recovery from acute or chronic musculoskeletal pain syndromes and fascial conditions.

image_1415042_rightFAKTR involves the combination of several different forms of muscle or soft-tissue therapy including manual, the use of hands, to Instrument Assisted Soft Tissue Mobilization (IASTM).   The use of the IASTM has been especially effective in locating and removing myofascial adhesions and scar tissue. Using these combined with rehabilitation exercises to strengthen the tissues while restrictions are being removed has shown to be extremely effective in speeding the recovery of an injury. Every FAKTR clinician completes extensive training through post-graduate hours in order to achieve certification. Dr. Cueto is a certified and registered FAKTR provider while Dr. Hom is currently completing his certification process.

FAKTR-PM also allows the patient to be treated in a position of provocation. This means that the patient is treated in a position that causes symptoms like pain, tightness, or stiffness. By treating patients in a position of provocation, the provider is able to locate and treat the problem that is causing the symptoms. FAKTR is not effective in all conditions and is not appropriate for all patients. There are both indications and contraindications for the use of FAKTR. As a registered and certified FAKTR provider, Dr. Cueto will determine if your condition is appropriate to receive FAKTR treatment.

Welcome to

Herald Square Chiropractic and Sport

Herald Square Chiropractic and Sport is Midtown Manhattan's premier general and family chiropractic center. Patients in and around New York City come to Herald Square Chiropractic and Sport for comprehensive care of sports injuries, corrective exercises, massage therapy, chiropractic care, ergonomic recommendations, joint and knee pain treatment, and for rehab from injury. The board-certified physicians are compassionate, thorough, and caring.

Patients of the center experience comprehensive chiropractic care from board certified physicians. Their muscle and soft tissue therapy go beyond alignment of joints to solve problems within the muscle fibers themselves such as myofascial adhesions - knots where muscles and skin bunch up also called trigger points. 

Services begin with examination and evaluation to determine the cause of primary complaints. Other services include corrective rehabilitation and exercise which focus on posture, strengthening and muscle building. Their medical-grade massage therapy is perfect for sports injury recovery. Medical massage is another very effective option which is part of treatment programs at the practice. The physical therapists and physicians work together to provide each patient with the care and treatment they need to feel their best.

By correcting posture and strengthening muscles, patients who visit Herald Square Chiropractic and Sport can increase their flexibility and improve their overall health. This can help patients who visit the office avoid re-injuring themselves and also stay pain-free. Preventative and proactive health care are prime principals at Herald Square Chiropractic and Sports.  The goal here is always recovery, pain control, and prevention.

The practice welcomes all new patients and can work with various insurance providers and financial situations.

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Accepted Insurances

Listed are the major insurance providers we accept. For more information regarding specific plans, please call our office.

Blue Cross Blue Shield
Oxford (UnitedHealthcare)

Words from our patients

  • facebook

    "Best care I could ask for! My wife, my sons, my in~laws, parents... heck, my whole extended family has been treated and living much healthier and happier for it!"

    James M.
  • Google+

    "The staff is beyond friendly, and you feel as if you are part of the Herald Square Chiropractic family from the moment you walk into the door."

    William K.
  • Yelp

    "Acute knowledge, amazing staff, highly recommended...I've been to 5+ chiropractors over the past 4 years and Dr. Cueto is by far-and-away the best I've worked with."

    Dan R.
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Herald Square Chiropractic and Sport
45 West 34th Street
Suite 1201
New York, NY 10001